The Challenge
Create a clean, responsive web site and integrated CRM. Support Brand development strategy; communicating an established financial service provider.
An independent fiduciary company based in Malta, providing corporate, financial, asset registration services. Recently incorporated, Imperium Malta needed to establish a trusted brand, harnessing new business opportunities.
Create a clean, responsive web site and integrated CRM. Support Brand development strategy; communicating an established financial service provider.
Organic search ranking, improved visibility and maximising conversion rates were high on the agenda. We took a mobile first Strategy to maximise ROI and employ progressive enhancement for larger screens.
A contemporary design, employing simple, clean imagery, communicating trust and customer service at its root.
To communicate Imperium as an established provider of expert corporate and fiduciary services we needed to identify the target audience and determine the correct tone for the site.
We developed a number of Key Personas to help inform the content and tested user journeys before building into a simple prototype.
An important part of the overall solution was the provision of a back-office control panel to harvest contact form data and store the results securely. An installation of our Evolve back-office framework was used, providing seamless integration with the front-end.
The Back office itself consisted of two main areas:
These details could then be periodically exported as required and used for mailing lists and sales leads.
An important factor creating the site's look and feel was the careful use of imagery. Extensive searches were carried out and a shortlist presented to the client to illustrate and communicate key services.
The final image pack was subsequently employed across promotional communications, presenting a vibrant and consistent brand.
Visit the site at ImperiumMalta.com
Brand Documentation was produced to encourage consistency for future web and printed collateral. This was subsequently used to produce business stationary and vinyl banners.
This web project includes integrated Back-Office features. Please get in touch for a demonstration of Evolve ERP - helping Businesses work smarter.